If you are a small to mid-sized company with a turnover of $1M-$10M looking for exceptional, effective creative, that needs to make waves for you in your selected market pool. look no further. We are ready to take your call.



...PEOPLE... We the people: the users, the consumers and the customers. We have needs, wants, and desires, and we need to be satiated. In a world where the next big thing is telling us it will make us whole, there are only small windows of opportunity to connect at a deeper level. These days everyone is so brand savvy that cutting through all the noise and pollution can be a complex and delicate matter.

...& BRANDS... Branding is one of the terms within the design industry that gets misused the most, being confused with identity design. A brand is the sum of experiences a person has with an organization, product or service. It's not just a logo or a badge. It runs deeper and should permeate all levels of your organization or business. It's cultural, philosophical, organizational and, like it or not, it has a perception. The trick is how to manage that perception with integrity.
...& PLACES... Location, location, location. Not always in the traditional sense. Every brand needs a forum, a lyceum, a place to exist, a place to sell. It can be a physical space, or it can be a virtual space. The places where users and customers connect with brands is an ever changing world, with ever changing requirements. Technology now more than ever plays a huge part in how we engage with our favorite brands. Don't get left behind.

...& SPACES... The methodologies of urban and spatial planning are not that different from the techniques used in UX and UI design. It's simply a matter of scale. Whether you require urban branding or a wayfinding strategy for a campus, city, or public space, we have deep experience in taxonomy and information organization to provide effective and successful solutions that are sympathetic to the architecture and/or landscape.

Design is a process - an intimate collaboration between engineers, designers, and clients. We use 4 guiding principles that are the foundation of a robust methodology that informs all of our work.


We created a 6 phase process as a basis to structure our programs depending upon the ask. By using a simple phased framework, we can customize / populate each phase with tasks that have been identified as critical to gain client buy-in in order to to keep the project objectives and deliverables on-track. This linear approach is defined, by milestones that require client sign off to move onto the next phase, keeping them engaged throughout the project duration.



Everything needs a ‘raison d’être’. Something’s sole reason to exist gives it a purpose; a job; a task; and it will be judged upon its performance. The goals are generally ROI related, but on occasion may be human centric. The job of the creative, through communication and visual design, is to ensure that those goals are not only met but exceeded. Those challenging questions must be addressed and answered through careful and considered design decisions that cumulatively propel the creative to excel and succeed.

Nothing is arbitrary.



‘Context’ for us, is one of the most important words in the creative agency’s lexicon. Understanding how what we are designing not only relates to the brand, but how it impacts on, and functions with, all the other assets is an integral part of the creative strategy. Being disruptive is one thing, but if it loses you all existing clients and business, it’s not really going to work, is it? So we look at what our ask is and we evaluate that against existing assets so we can propose a suitable roadmap for how the new element(s) can be introduced into your brand ecosystem.



As a creative agency, we have responsibilities in several areas that we are passionate about. We need to be responsible with the work we produce and how it affects the delicate balance of your brand ecosystem. We must exhibit responsibility with our clients’ budgets and expectations; we won’t promise the moon if we can’t deliver it. What we will do is look at how we can get you to where you want to go, and if it’s unrealistic we will work with you to chart a course over time to get you there. Finally, we have a responsibility to the environment, through the use of sustainable materials and print / production techniques wherever possible.



All branding begins with a deep exploration into the vision, mission, culture and operations of the organization, followed by an audit of the perception of the product or service from the customer. The most successful brands build relationships with their customers through positive engagements and providing true value, helping make the brand irreplaceable. This builds a strong platform from which we can build positioning and messaging platforms to make the creative excel.
Creating holistic brand experiences requires an understanding of all the customer touchpoints. This is paramount in tailoring appropriate communications at any given ‘moment' where the customer will engage with the brand. This can be from a ‘decision-making’ or ‘chronological’ stand point and can be across different media, platforms and channels. In all cases the strength and consistency of the communication will help reinforce a strong brand narrative.

“Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Eliel Sarrinen


To be a truly effective branding firm, you need to be able to understand all the touchpoints and how customers interact and engage with them on a daily basis. Over the last 22 years we've worked in most areas across the board and have the experience to deliver a truly great brand experience for your customers at every level. But harnessing brand magnetism and converting customer engagement into brand loyalty and advocacy is an ever changing playing field with new touchpoints evolving by the year. Understanding, and keeping up with, the effect these changes have will be pivotal with you maintaining your place in the market. Below are some key areas where we have expertise and can help.

Diagnostics / Realignment / Relaunch

Let's face it, you want your business/venture to be a race car. Sleek, powerful, precise, engineered. Well, your competitors do too. Everyone is in the mix to make theirs the winner. So, just like in motor racing, in order for your venture to continually perform well it needs to be looked after by a specialized mechanic and engineer who knows exactly how to diagnose and fix problem, harnessing every ounce of horsepower that it has to give. Is it time to give your enterprise a tune-up and get back in the race? It's a process called BrandTuning

“Limepickle developed the entire visual brand strategy for rebranding my former company, and now my present company. Over the years he has been applying and honing his design skills across many categories, globally impacting brands, bottom lines and lives. He is a rare talent who can expertly create holistic brand experiences that span multiple touchpoints.”

Demetrius Romanos, VP Global Design, Targus

Representative Client List (Directly and Indirectly)