Strategy Simplified.
Design Delivered.
Brands Born.™

Mark Jenkinson - Independent Creative Consultant.

Helping You to Connect the Dots Between...

...PEOPLE... We the people: the users, the consumers and the customers. We have needs, wants, and desires, and we need to be satiated. In a world where the next big thing is telling us it will make us whole, there are only small windows of opportunity to connect at a deeper level. These days everyone is so brand savvy that cutting through all the noise and pollution can be a complex and delicate matter.

...& BRANDS... Branding is one of the terms within the design industry that gets misused the most, being confused with identity design. A brand is the sum of experiences a person has with an organization, product or service. It's not just a logo or a badge. It runs deeper and should permeate all levels of your organization or business. It's cultural, philosophical, organizational and, like it or not, it has a perception. The trick is how to manage that perception with integrity.
...& PLACES... Location, location, location. Not always in the traditional sense. Every brand needs a forum, a lyceum, a place to exist, a place to sell. It can be a physical space, or it can be a virtual space. The places where users and customers connect with brands is an ever changing world, with ever changing requirements. Technology now more than ever plays a huge part in how we engage with our favorite brands. Don't get left behind.

...& SPACES... The methodologies of urban and spatial planning are not that different from the techniques used in UX and UI design. It's simply a matter of scale. Whether you require urban branding or a wayfinding strategy for a campus, city, or public space, we have deep experience in taxonomy and information organization to provide effective and successful solutions that are sympathetic to the architecture and/or landscape.

Design is a process - an intimate collaboration between engineers, designers, and clients. Here are the 4 guiding principles that are the foundation of a robust methodology that underpins all work / projects / tasks.

1. Process:
Gives Us Alignment

A 6 phase process was created as a basis to structure programs depending upon the ask. By using a simple phased framework, its possible to customize / populate each phase with tasks that have been identified as critical to gain buy-in in order to to keep the project objectives and deliverables on-track. This linear approach is defined, by milestones that require sign off to move onto the next phase, keeping you engaged throughout the project duration.

2. Intent:
Gives Us Focus

Everything needs a ‘raison d’être’. Something’s sole reason to exist gives it a purpose; a job; a task; and it will be judged upon its performance. The goals are generally ROI related, but on occasion may be human-centric. The job of the creative, through communication and visual design, is to ensure that those goals are not only met but exceeded. Those challenging questions must be addressed and answered through careful and considered design decisions that cumulatively propel the creative to excel and succeed. Nothing is arbitrary.

3. Context:
Gives Us Perspective

‘Context’ is one of the most important words in the creative agency’s lexicon. Understanding how what we are designing not only relates to the brand, but how it impacts on, and functions with, all the other assets is an integral part of the creative strategy. Being disruptive is one thing, but if it loses you all existing clients and business, it’s not really going to work, is it? So we look at what our ask is and we evaluate that against existing assets so we can propose a suitable roadmap for how the new element(s) can be introduced into your brand ecosystem.

4. Responsibility:
Gives Us Humility

As creatives, we have responsibilities in several areas that we are passionate about. We need to be responsible with the work we produce and how it affects the delicate balance of your brand ecosystem. We must exhibit responsibility with our clients’ budgets and expectations; we won’t promise the moon if we can’t deliver it. What we will do is look at how we can get you to where you want to go, and if it’s unrealistic we will work with you to chart a course over time to get you there. Finally, we have a responsibility to the environment, through the use of sustainable materials and print / production techniques wherever possible.

"Always design a thing by considering its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.""

Eliel Saarinen

Areas of Focus

To be a truly effective enterprise, you need to be able to understand all the touchpoints and how customers interact and engage with them on a daily basis. Over the last 22 years I've worked in most areas across the board and have the experience to deliver a truly great brand experience for your customers at every level. But harnessing brand magnetism and converting customer engagement into brand loyalty and advocacy is an ever changing playing field with new touchpoints evolving by the year. Understanding, and keeping up with, the effect these changes have will be pivotal with you maintaining your place in the market. Below are some key areas where I have expertise and can help.