Helping You to Connect the Dots Between...
...PEOPLE... We the people: the users, the consumers and the customers. We have needs, wants, and desires, and we need to be satiated. In a world where the next big thing is telling us it will make us whole, there are only small windows of opportunity to connect at a deeper level. These days everyone is so brand savvy that cutting through all the noise and pollution can be a complex and delicate matter.
...& BRANDS... Branding is one of the terms within the design industry that gets misused the most, being confused with identity design. A brand is the sum of experiences a person has with an organization, product or service. It's not just a logo or a badge. It runs deeper and should permeate all levels of your organization or business. It's cultural, philosophical, organizational and, like it or not, it has a perception. The trick is how to manage that perception with integrity.
...& PLACES... Location, location, location. Not always in the traditional sense. Every brand needs a forum, a lyceum, a place to exist, a place to sell. It can be a physical space, or it can be a virtual space. The places where users and customers connect with brands is an ever changing world, with ever changing requirements. Technology now more than ever plays a huge part in how we engage with our favorite brands. Don't get left behind.
...& SPACES... The methodologies of urban and spatial planning are not that different from the techniques used in UX and UI design. It's simply a matter of scale. Whether you require urban branding or a wayfinding strategy for a campus, city, or public space, we have deep experience in taxonomy and information organization to provide effective and successful solutions that are sympathetic to the architecture and/or landscape.