How do you give a high school team the look of a professional sports organization? You employ a proper design team to re-imagine the school's brand from the top down. From the mascot/logo, to the uniform crests, to the dynamic custom drawn wordmark, to the supporting collateral - the idea is simple: make the logo so badass that no-one at the school would want to NOT wear it. This then can increase sales of related team merchandise when trying to raise funds to support the team. The mark can then be translated into signage around campus to further drive that sense of community and school spirit.