Tesco Price News was an 8 page promotional paper that came out every two weeks. After defining the overall look, feel and tone of the paper, these were literally designed on the fly. Production time on these was crucial. On a Monday morning we would recive a shopping list of the next set of promotions. Within 60 hours the artwork needed to be at the printers. we had to have all the products ordered, delivered, photographed, cropped, and dropped into the page designs. Legal had to approve and check prices and copy before it could be released to the printers. By the Thursday morning this was in stores and being mailed nationwide.