Back in 2011, Plymouth Meeting Mall underwent extensive rennovations that were set to redefine the role and perception of the mall in the community and surrounding areas. By elevating the brand and the overall offer, the intention is to create a vibrant, energetic and successful mixed-use destination in Plymouth Township, offering retail, lifestyle and leisure components. In branding the mall, the intention was for the environmental signature to become the brand. The seven vertical, white supports become the consistent element through all mall signage and brand communications.

Photos courtesy of Mark Jenkinson. / Designed whilst Creative Director at firm: ex;it