Elixir Strings and Martin guitars collaborated on the design of a new type of guitar string that provides a totally different sound. For the launch they wanted a new micro site. The site that went live was, from an interactive and design standpoint, quite disappointing - but did it its job. So just for my own edification I went back and redesigned it the way I would've wanted it to be, with videos, stories, a social media wall, and an interactive page where you can tune the strings and play them so you can hear what the difference is. Remember this is purely conceptual and some of the images have been sourced and not provided by either of the two companies. (MJ)