All branding begins with a deep exploration into the vision, mission, culture and operations of the organization, followed by an audit of the perception of the product or service from the customer. The most successful brands build relationships with their customers through positive engagements and providing true value, helping make the brand irreplaceable. This builds a strong platform from which we can build positioning and messaging platforms to make the creative excel.
Creating holistic brand experiences requires an understanding of all the customer touchpoints. This is paramount in tailoring appropriate communications at any given ‘moment' where the customer will engage with the brand. This can be from a ‘decision-making’ or ‘chronological’ stand point and can be across different media, platforms and channels. In all cases the strength and consistency of the communication will help reinforce a strong brand narrative.